How We Helped Slab Tiles Secure a Luxury Development Contract in Under 10 Weeks
Discover how we helped Slab Tiles secure a high-end Central London project in less than 10 weeks, establish their founder as a go-to industry voice, and build a powerful network of decision-makers in the luxury property sector.
In just three months, we supported Stuart Duff, Founder of Slab Tiles, in growing his LinkedIn network by over 300 highly relevant individuals – including high-end developers, architects, and interior designers – while positioning his business as the trusted tiling partner for premium residential and commercial projects.
The focus wasn’t on volume or mass outreach. Instead, we helped Stuart build strategic relationships with key players capable of influencing or commissioning high-value developments – resulting in new business opportunities and an impressive early win.
Services Provided
The Challenge
Slab Tiles specialise in supplying and installing luxury porcelain and stone tiles for bespoke residential and commercial developments.
While Stuart had years of experience and a strong portfolio, his next goal was to open doors to more high-end projects, particularly with Central London developers, architects, and contractors working on large-scale, design-led builds.
Like many business owners, he didn’t have the time to manage LinkedIn outreach, follow-ups, or positioning activity consistently. Without this, opportunities were too reliant on referrals or chance introductions.
The Highlights
The Solution
Working with LSC, Stuart implemented a LinkedIn-first strategy that prioritised visibility, positioning, and long-term relationship building.
We began by fully optimising Stuart’s LinkedIn profile to clearly reflect his expertise, credibility, and positioning as a trusted specialist in high-end tile supply and installation. This helped ensure that anyone visiting his profile immediately understood who he helps, how he helps them, and the type of projects he’s best suited for.
Alongside this, we grew his network by over 300 highly targeted developers, designers and architects – all of whom work within premium residential and commercial sectors. Every new connection was carefully selected based on their relevance to the type of high-value projects Stuart wanted to be involved in.
We then created and sent hyper-personalised outreach messages to begin warm, human conversations with these contacts. Crucially, these messages were not sales pitches – they were designed to build genuine rapport and curiosity, with all follow-ups written in Stuart’s tone of voice to maintain authenticity.
This relationship-led approach led to multiple conversations with high-value prospects, including one that quickly progressed into a confirmed contract with a luxury Central London developer – all within the first 10 weeks of the campaign.
To reinforce this momentum and strengthen Stuart’s visibility, we also began engaging with key contacts by thoughtfully commenting on their LinkedIn posts. This kept Stuart front of mind, built further familiarity, and positioned Slab Tiles as a credible partner throughout longer buying cycles.
