How We Helped CT Works Build Authority and Generate Opportunities Across Retail, Hospitality & Residential Development
Discover how LSC helped CT Works strengthen Nicola’s personal brand on LinkedIn, build high-quality relationships across key sectors, and generate consistent, high-value opportunities through a relationship-led strategy.
Over a sustained period, LSC supported Nicola in growing a highly relevant LinkedIn network of over 700 targeted individuals within the hospitality, retail, and residential development sectors. The focus was on positioning Nicola not just as a supplier, but as a credible authority with a strong personal presence that reflected both expertise and personality.
Services Provided
The Challenge
CT Works delivers high-quality projects across multiple sectors, with a strong portfolio of retail, hospitality, and residential developments. While the work spoke for itself, Nicola wanted to generate more consistent conversations with the right decision-makers and ensure CT Works was front of mind when new projects were being scoped or tendered.
Like many business owners, balancing project delivery with strategic outreach, personal brand building, and ongoing relationship nurturing was difficult. There was a clear opportunity to improve visibility, authority, and engagement without resorting to sales-heavy messaging.
The Highlights
The Solution
Partnering with LSC, CT Works implemented a relationship-first LinkedIn strategy designed to build authority, trust, and long-term opportunity flow.
We began by optimising Nicola’s LinkedIn profile to clearly position him as an authority in his space, while still getting across his personality and approach. This ensured that when prospects viewed his profile, they immediately understood the quality of work CT Works delivers and the person behind the brand.
Alongside this, we strategically grew Nicola’s network to over 700 highly relevant individuals, carefully selected from within hospitality, retail, and residential development. Outreach was personalised, human-led, and focused on opening conversations rather than pushing a pitch, which resulted in a consistent flow of positive responses and targeted individuals actively requesting meetings.
To further strengthen engagement, we shared high-quality video footage with potential clients, showcasing some of Nicola’s strongest retail projects. This allowed prospects to see the standard of work early in the relationship, helping accelerate progress toward meetings and bottom-of-funnel opportunities.
Multiple relationship-led follow-up touchpoints were built into the strategy to ensure Nicola stayed visible and relevant over time. This consistent presence has been key in keeping CT Works front of mind across long buying cycles, particularly within hospitality, retail, and residential development.
