How We Helped Clever Bean Accounting Secure High-Value, Long-Term Clients With Window, Door & Glass Specialists
Discover how LSC helped Clever Bean Accounting attract higher-value, limited company clients and build a pipeline designed for long-term, recurring revenue by leveraging deep sector expertise through LinkedIn.
Founded by Simon Jarman, Clever Bean Accounting is led by an accountant with extensive operational experience as a former COO within the window and door industry – giving him a level of commercial insight most competitors simply don’t have.
Services Provided
The Challenge
Clever Bean Accounting wanted to move away from transactional, low-value work and focus on securing long-term clients that were a strong fit for the business. While Simon’s background in the window and door sector was a clear differentiator, this expertise wasn’t being fully utilised to consistently reach and engage decision-makers within that niche.
Simon had previously invested in a Google Ads campaign, but results were limited and inconsistent. The ads struggled to reflect the depth of Simon’s experience or attract the right calibre of client, often driving interest that was price-led rather than relationship-focused.
The key challenge was positioning Simon’s expertise in a way that delivered genuine value to prospects – without feeling sales-led – while building a predictable process that could translate the right conversations into ongoing contracts over time.
The Highlights
The Solution
Partnering with LSC, Clever Bean Accounting implemented a bespoke, relationship-first LinkedIn strategy built around Simon’s niche sector expertise.
We focused on consistently engaging within the window and door industry, where Simon’s practical, first-hand knowledge resonated strongly with business owners. Outreach and engagement were designed to showcase real-world insight, address sector-specific pain points, and offer value before introducing services.
Through focused messaging and carefully timed follow-ups, we significantly improved the efficiency and quality of conversations. This allowed Simon and his team to focus on developing and delivering their service, while LSC built a robust and relevant pipeline quietly in the background. As the strategy matured, engagement tactics were continuously refined to reflect what resonated most with the audience.
