How We Helped a Specialist HR & Employment Law Firm Secure High-Value Ongoing Partnerships
Discover how LSC helped a specialist HR and employment law firm build strong, long-term partnerships with businesses that value quality advice, resulting in high-value, ongoing client relationships.
The firm provides HR support backed by legal expertise, working with businesses that require professional, compliant guidance but do not have in-house HR or legal teams. While the proposition was strong, the challenge was consistently reaching the right decision-makers and clearly communicating the value of lawyer-led HR support in a crowded market.
Services Provided
The Challenge
The firm wanted to connect with businesses across several sectors, including fire safety and security, manufacturing, and hospitality, all within Southern England. Identifying and engaging business owners, managing directors, CEOs, and financial directors within these industries required a targeted approach, particularly as many prospects were time-poor and already approached regularly by lower-cost providers.
It was essential to position the service correctly: a high-quality, relationship-led offering delivered by an experienced lawyer. Without this clarity, there was a risk of attracting the wrong type of enquiry and wasting time on price-led conversations.
The Highlights
The Solution
Partnering with LSC, the firm implemented a highly focused, relationship-first LinkedIn strategy designed to attract the right businesses while filtering out poor-fit prospects.
We began with detailed market research, identifying mid-sized SMEs across Southern England that were unlikely to have in-house HR teams and were more likely to value external expertise. Outreach and engagement were carefully tailored to clearly articulate the firm’s unique value: lawyer-backed HR support, a personal and flexible approach, and long-term partnership rather than transactional advice.
To strengthen credibility and improve conversion, we optimised the founder’s LinkedIn profile to speak directly to her ideal audience and reflect both expertise and approachability. Alongside strategic network growth, we used multiple relationship-led touchpoints to build trust over time, including driving targeted sign-ups to an educational webinar hosted by the firm. Through this approach, webinar registrations were tripled in under four weeks, creating a high-trust environment with warm, engaged prospects and generating excellent attendee feedback.
