How We Helped 123 EasyBooks Build a Predictable Pipeline Within the Built Environment Sector
Discover how LSC helped 123 EasyBooks build strong relationships within the built environment sector, generate consistent opportunities with the right decision-makers, and secure high-value contracts through a targeted, relationship-first LinkedIn strategy.
Based in the South East, 123 EasyBooks specialises in bookkeeping for growing businesses. While Cheryl knew her expertise was perfectly suited to the built environment sector, she needed a consistent and scalable way to connect with the right organisations and individuals without draining time and internal resources.
Services Provided
The Challenge
The construction and trade sectors are broad and highly fragmented, spanning architects, construction firms, design & build companies, and specialist trades. Manually identifying relevant businesses with head offices in the South East – and then finding the right decision-makers within those organisations – was time-consuming and inefficient.
Cheryl wanted to focus on owner-run and high-growth businesses, particularly those without in-house finance teams, where the need for outsourced bookkeeping support was strongest. However, managing outreach, follow-ups, and ongoing relationship nurturing alongside client delivery made it difficult to build momentum consistently.
The Highlights
The Solution
Partnering with LSC, 123 EasyBooks implemented a highly targeted, relationship-first LinkedIn strategy designed to build long-term visibility and trust within the built environment sector.
We began with granular market research, identifying built environment businesses with head offices in the South East across construction, design & build, architecture, and key trades such as plumbing, heating, and property services. Particular focus was placed on owner-led and fast-growing businesses more likely to require external financial support.
From there, we delivered carefully structured, multi-touchpoint engagement, recognising that reaching key decision-makers often requires more than a single interaction. By adapting engagement over time and maintaining consistent visibility, we ensured Cheryl stayed front of mind while freeing her from the day-to-day workload of prospecting.
This approach allowed Cheryl and her team to step in at exactly the right moment – when interest was established – resulting in meetings with genuinely engaged and relevant prospects.
