How We Helped Boyes Design Build Momentum With Architects & Builders in the Midlands
Discover how LSC helped Boyes Design build strong relationships with architects and builders across the Midlands, generate multiple tender opportunities, and create a pipeline that continues to grow through long-term, relationship-led LinkedIn activity.
Over a six-month period, LSC supported Sam at Boyes Design in expanding his LinkedIn presence with over 500 highly relevant individuals, carefully selected from organisations with genuine decision-making power.
The focus was not on short-term wins, but on building visibility, credibility, and trust with the right people in the right regions.
Services Provided
The Challenge
Boyes Design operates in a competitive, design-led market, working closely with architects and builders on high-quality projects. While the business had strong credentials and an impressive portfolio, Sam wanted to increase visibility within his target regions in the Midlands and build direct relationships with individuals who could realistically influence or commission future work.
Like many growing businesses, time was a major constraint. Consistently managing strategic outreach, nurturing relationships, and staying visible to decision-makers alongside day-to-day project delivery was challenging, making it difficult to proactively generate new opportunities at scale.
The Highlights
The Solution
Partnering with LSC, Boyes Design implemented a relationship-first LinkedIn strategy focused on long-term growth rather than transactional lead generation.
We began by strategically growing Sam’s network with over 500 highly relevant architects and builders across the Midlands, ensuring every connection aligned with Boyes Design’s ideal client profile and sat within organisations with real decision-making authority.
Alongside this, we delivered personalised, human-led outreach designed to start conversations rather than pitch services. This approach led to multiple opportunities with architects and builders, as well as multiple tenders being sent to individuals within organisations capable of progressing projects. It also became a strong example of the six-month compounding effect, where meetings and opportunities increased significantly once initial relationships had been established and trust had been built.
To support ongoing momentum, we introduced targeted brochure touchpoints and the sharing of relevant case studies from recently completed Boyes Design projects. By showing the right audiences the right materials at the right time, we reinforced credibility, maintained engagement, and helped move conversations forward naturally.
