How We Helped Square Kitchens Build a £130k+ Pipeline Through Strategic Relationships
Discover how we helped Square Kitchens grow a powerful, relevant network of decision-makers, generate six figures in new revenue, and build relationships that will continue to compound for years to come.
Over a 12-month period, we supported Ryan and the team at Square Kitchens in building relationships with over 1,000 highly relevant individuals, including house builders, property developers, architects, and interior designers aligned with their ideal KBB projects.
Rather than chasing short-term wins, the focus was on long-term visibility, trust, and positioning – ensuring Square Kitchens became a familiar and trusted name among the people who hold the keys to their ideal projects.
Services Provided
The Challenge
Square Kitchens is a specialist in bespoke kitchen design and installation, working on high-value residential developments.
While they had a strong product and an excellent reputation, Ryan wanted to build long-term relationships with house builders and architects, consistently access the right projects rather than simply increasing enquiry volume, and stay front of mind with key decision-makers throughout extended buying cycles.
Like many growing businesses, the internal team didn’t have the time to consistently manage strategic outreach, relationship nurturing, and ongoing visibility alongside day-to-day operations, making it difficult to proactively create these opportunities at scale.
The Highlights
The Solution
Partnering with LSC, Square Kitchens implemented a relationship-first LinkedIn strategy focused on long-term visibility, trust, and access to the right projects.
Over 12 months, we helped Ryan grow his LinkedIn network by 1,000+ highly relevant individuals, carefully selected from his ideal audience of house builders, developers, and architects. Every connection was intentional, targeting people who could realistically influence or introduce future work.
Alongside this, we delivered personalised, human-led outreach that helped Ryan start meaningful conversations without pitching. This approach led to consistent quoting opportunities, access to larger and higher-value developments, and six figures in new revenue, with more opportunities still in progress. Many of these relationships remain active and are expected to compound in value for years to come.
To support long buying cycles, we also focused on staying front of mind through strategic commenting. By engaging regularly with posts from Ryan’s target audience, we reinforced familiarity, built trust, and positioned Square Kitchens as a credible, visible partner – even when prospects weren’t actively buying.
